Post by account_disabled on Jan 6, 2024 8:05:55 GMT
Is promoting a book the next step after its publication? In my opinion, editorial promotion must start from the beginning, from the writing of the book. It is as we write that some ideas about promoting that story may come to mind. Today I want to talk about five methods that we can use in marketing our book, perhaps little known. Methods that can arise from the writing of the story. Identify the book's potential What did we write? What impact will our work have on the publishing market? What is his true strength? Once we write a book, we need to ask ourselves these questions. Think about how many novels created noise after their release. Think of the Twilight saga and 50 Shades of Grey , which you can criticize all you want, but you have to admit its potential.
What is the one in your book? Can you spot it? Identifying the book's potential will help you create the best strategy to promote it, find the right audience, and create the most suitable communication Special Data around your work. Narrativity of the book To discover the potential of the work we must first recognize the narrativity , that is, the whole set of elements that characterize the book, such as the tòpoi, the message, the main theme, the succession of facts, the possible pedagogical and cultural intent. It's about interpreting our book from a semantic point of view and seeing it no longer as a simple sequence of events, but as a complex of values and meanings.
Study an elevator pitch I mentioned this concept when I talked about the creative process in writing , because in that case it manages to unblock us and make us continue our story. An elevator pitch is nothing more than a very short speech of one to three sentences at most that summarizes our work (in the specific context of a book, obviously). It's time to get in the elevator and you have to be able to explain to your potential reader – or to a publisher – what your book is about. And convince him to read it. I will return to this topic in more depth later. Now I can say that an elevator pitch can be used in the most disparate ways, creating a video or in text form in an advertisement. Define high concept This is a concept born in cinema, but we can apply it in any context. The meaning is very simple: it is the premise of your story, defined in such a way as to arouse interest and curiosity.
What is the one in your book? Can you spot it? Identifying the book's potential will help you create the best strategy to promote it, find the right audience, and create the most suitable communication Special Data around your work. Narrativity of the book To discover the potential of the work we must first recognize the narrativity , that is, the whole set of elements that characterize the book, such as the tòpoi, the message, the main theme, the succession of facts, the possible pedagogical and cultural intent. It's about interpreting our book from a semantic point of view and seeing it no longer as a simple sequence of events, but as a complex of values and meanings.
Study an elevator pitch I mentioned this concept when I talked about the creative process in writing , because in that case it manages to unblock us and make us continue our story. An elevator pitch is nothing more than a very short speech of one to three sentences at most that summarizes our work (in the specific context of a book, obviously). It's time to get in the elevator and you have to be able to explain to your potential reader – or to a publisher – what your book is about. And convince him to read it. I will return to this topic in more depth later. Now I can say that an elevator pitch can be used in the most disparate ways, creating a video or in text form in an advertisement. Define high concept This is a concept born in cinema, but we can apply it in any context. The meaning is very simple: it is the premise of your story, defined in such a way as to arouse interest and curiosity.