Post by account_disabled on Jan 6, 2024 7:15:41 GMT
We knew it was an optimal response to. I immediately started writing the article, I did a lot of research on the Marketing guru. And we made a post that, honestly, was far superior to any other post that wanted to explain who Neil Patel is. The article was richer in information than that provided even by Patel's own page, which only had a video explaining who he was. The one on our blog told his story, we explained the campaign, we explained the SEO tools that he created and also, we featured an interview that Peçanha had with him. So much so that many videos emerged explaining who Neil Patel was and the most popular ones used our blog post as a reference.
They relied on our content to provide answers on YouTube and Special Data even used links to our post. First steps I confess that despite being a good idea, we wasted a little time in the first campaign. If we had released the post a week earlier, or during the time the campaign was booming, our results would have been much more significant. We did a great dissemination of the content on Facebook, we gave a basic push in paid media because in fact paid media are not enemies of organic media and we asked our team to share the content. Encouraging the team to share posts can really make a big difference. Here at Rock we are currently people.
If half the team shares a post, can you imagine the reach it can have? Use your team size to your advantage. That was very important for us. In a short time the publication was gaining positions until reaching third place. Which guaranteed large organic traffic in addition to high social traffic. But the campaign had already lost steam. The story doesn't end here. Obviously. The campaign had a second moment, much larger and of longer duration. And that's how the content became a phenomenon for the blog. A small post for a man, but a lot of traffic for the blog We knew that Neil Patel's campaign would return to the air. And we needed to prepare for that.
They relied on our content to provide answers on YouTube and Special Data even used links to our post. First steps I confess that despite being a good idea, we wasted a little time in the first campaign. If we had released the post a week earlier, or during the time the campaign was booming, our results would have been much more significant. We did a great dissemination of the content on Facebook, we gave a basic push in paid media because in fact paid media are not enemies of organic media and we asked our team to share the content. Encouraging the team to share posts can really make a big difference. Here at Rock we are currently people.
If half the team shares a post, can you imagine the reach it can have? Use your team size to your advantage. That was very important for us. In a short time the publication was gaining positions until reaching third place. Which guaranteed large organic traffic in addition to high social traffic. But the campaign had already lost steam. The story doesn't end here. Obviously. The campaign had a second moment, much larger and of longer duration. And that's how the content became a phenomenon for the blog. A small post for a man, but a lot of traffic for the blog We knew that Neil Patel's campaign would return to the air. And we needed to prepare for that.