Post by account_disabled on Mar 7, 2024 9:26:45 GMT
GA geographic data screenshot to create Facebook campaigns Ideally you should focus on a country or specific cities or regions. Geographic data is not always relevant, because if you have an e-commerce site and sell throughout Italy, nothing prevents you from taking the entire nation into consideration. Mobile device : this section gives you a clear idea of the device used by users to use the site. It allows you to structure marketing campaigns in order to guarantee an excellent user experience, for example if you don't have much traffic from smartphones you will have to avoid campaigns on Facebook where the call to action is "call". All this data from Google Analytics makes sense when compared to your initial idea of a typical customer and is invaluable for verifying its accuracy.
LinkedIn Being the richest database of professionals in Denmark Telegram Number Data the world, it can give you valuable information on the interests, demographic, geographic data and characteristics of the buyer persona. Linkedin is really useful when you already know the profession of your typical client. For example, if you know that he is a marketing manager you can search in the search bar for "marketing manager" and you will be presented with a series of profiles. From here you can investigate the characteristics of people with the same job and draw an identikit. However, you can use tricks if you need to launch an upcoming campaign. Google Analytics A very effective and quick way to discover the fundamental details you will need to create campaigns on Facebook (or other channels) is to analyze the data available in Google Analytics .
It is recommended to use an interval of at least 30 days. Here are the most interesting sections: Demographics : Look at the age groups with the most traffic and gender if there is a clear difference. screenshot Google analytics demographic data to create Facebook campaigns You must also be careful to test your theses by exploring the data in combinations, for example if your site visitors mostly belong to the 25-34 year age group, but this age group has a low time on page and a high bounce rate, maybe it's not your target. You may discover with a more in-depth analysis that the 35-44 age group spends more time on your site, views more pages and has a low bounce rate, this is probably your buyer persona. Geographic data : in this data you will find both the language and the location of origin.
LinkedIn Being the richest database of professionals in Denmark Telegram Number Data the world, it can give you valuable information on the interests, demographic, geographic data and characteristics of the buyer persona. Linkedin is really useful when you already know the profession of your typical client. For example, if you know that he is a marketing manager you can search in the search bar for "marketing manager" and you will be presented with a series of profiles. From here you can investigate the characteristics of people with the same job and draw an identikit. However, you can use tricks if you need to launch an upcoming campaign. Google Analytics A very effective and quick way to discover the fundamental details you will need to create campaigns on Facebook (or other channels) is to analyze the data available in Google Analytics .
It is recommended to use an interval of at least 30 days. Here are the most interesting sections: Demographics : Look at the age groups with the most traffic and gender if there is a clear difference. screenshot Google analytics demographic data to create Facebook campaigns You must also be careful to test your theses by exploring the data in combinations, for example if your site visitors mostly belong to the 25-34 year age group, but this age group has a low time on page and a high bounce rate, maybe it's not your target. You may discover with a more in-depth analysis that the 35-44 age group spends more time on your site, views more pages and has a low bounce rate, this is probably your buyer persona. Geographic data : in this data you will find both the language and the location of origin.