Post by account_disabled on Mar 5, 2024 9:37:08 GMT
In B2B, the company blog can represent a very effective and functional tool for achieving business objectives; opportunities are generated both from engagement with readers and from search engines and SEO, which give visibility to the pages and site. All this can only improve the reputation of the company which, by acquiring online notoriety, increases its competitiveness by distinguishing itself from other companies. We will talk about all this in this new article on our blog. The company blog: a vital resource for strategy That's right: according to the Content Marketing Institute , 76% of B2B marketers consider the blog a valuable and irreplaceable source for strategy . The reason for this statement lies in the effective role of a digital window for business: articles attract, engage, convert and attract leads and potential customers.
But how do you get all these opportunities? Let's start from Germany Phone Number the basics of a blogging strategy , therefore, from the actual creation of the blog. What is a corporate blog? B2B companies that have a blog generate 67% more leads than those that don't have a company blog (source: HubSpot). The b2b blog is very similar to the b2c one, but unlike the latter the target is not customers. The b2b blog is aimed at companies and professionals with quality content, which can be considered by users and readers as a support in managing daily challenges . New Call-to-action Compared to what one might think at first, the blog articles do not have a commercial nature; on the contrary, they work to fuel a purchasing path which, by generating value, is achieved in a very spontaneous way and without forcing.
The objective of the contents is to offer an answer to the problems, critical issues and questions of professionals, through the dissemination of valuable information ; It is precisely the quality of the blog that gives authority to the company and generates trust on the part of prospects, making them curious. It is equally important to underline that a large investment is not required to get results from the blog quickly: growing number of leads brand reputation increase in the conversion rate Let's look at these opportunities in more detail. The company blog supports indexing A company's blog is an online showcase, and online indexing rules are dictated by SEO . This means that, for a site, the more pages there are, the more there is a chance of being indexed for keywords and articles increase the number of pages on a site - especially if you are consistent in publishing.
But how do you get all these opportunities? Let's start from Germany Phone Number the basics of a blogging strategy , therefore, from the actual creation of the blog. What is a corporate blog? B2B companies that have a blog generate 67% more leads than those that don't have a company blog (source: HubSpot). The b2b blog is very similar to the b2c one, but unlike the latter the target is not customers. The b2b blog is aimed at companies and professionals with quality content, which can be considered by users and readers as a support in managing daily challenges . New Call-to-action Compared to what one might think at first, the blog articles do not have a commercial nature; on the contrary, they work to fuel a purchasing path which, by generating value, is achieved in a very spontaneous way and without forcing.
The objective of the contents is to offer an answer to the problems, critical issues and questions of professionals, through the dissemination of valuable information ; It is precisely the quality of the blog that gives authority to the company and generates trust on the part of prospects, making them curious. It is equally important to underline that a large investment is not required to get results from the blog quickly: growing number of leads brand reputation increase in the conversion rate Let's look at these opportunities in more detail. The company blog supports indexing A company's blog is an online showcase, and online indexing rules are dictated by SEO . This means that, for a site, the more pages there are, the more there is a chance of being indexed for keywords and articles increase the number of pages on a site - especially if you are consistent in publishing.